Campaign toolkit

Scientific publications

Suitable for:

All types of organisations.

What is it?

A publication that focuses on a particular scientific topic (for example, the health repercussions of second-hand smoke). It deals with the subject in a more profound and detailed way than, for example, a brochure.


  • A publication can be used for many purposes:
  • A hand-out and background material for other tools.
  • A press release.
  • A brochure.
  • You can distribute it during events and fairs as well as making it available online.


  • Due to its scientific character it is not usually intended for the general public.

How could it be used?

  • This kind of publication could serve as scientific background to your campaign.
  • You can use the data from it in a press release, leaflet or a brochure.

Producing the publication

Ask a specialist on your selected Occupational Health & Safety topic to write a publication for you. Though bear in mind that even if it is a ‘scientific’ text it may be read by non-specialists. So the text shouldn’t be too academic or jargon-led.

Content suggestions

  • Use photos to illustrate data.
  • Remember about your corporate identity.


  • Display your publications during events, press conferences and seminars.
  • Make them downloadable online.