Newsletter
Suitable for:
All types of organisations.
How can this be used?
Newsletters are a useful way to keep people regularly updated with important information, for example about the launch of a campaign and campaign messages. Newsletters can be either printed or issued online.
Benefits
- Easy to disseminate (especially via email)
- Ensures your partners or target groups are updated on a regular basis.
Limitations
- Biggest problem is often finding enough stories to fill more than one edition
- Having the time to get each issue out on time.
Content and layout
- Try to keep your stories short and crisp.
- Break up large articles with sub-heads to make them more inviting.
- Clearly brand the document so people know who it is from.
- When it’s a printed newsletter, encourage readers to look inside by indicating what stories are on the other pages.
- Use captions to images to tell and support your main story:
- If a photograph shows a new product, for example, don’t just say ‘the new product’. Instead, put something like ‘The new product can reduce exposure to noise pollution by 15%’.
