Welcome to our step-by-step guide to planning and running effective promotion campaigns
This toolkit provides practical advice on how to prepare and run successful campaigns for better occupational safety and health management. It features useful and practical examples of various communication tools with tips and tricks for their use.
1.Why run a campaign?
If you have a safety and health message that you wish to share, launching a campaign is an effective way to ensure your voice is heard.
2.Plan your campaign
A comprehensive plan for running your campaign enables you to focus on all the necessary steps.
3.Resources and networks
Make the best use of your available resources and create a win-win situation for you and your partners.
Campaign examples and tools
In this section you will find descriptions, as well as the pros and cons, of the most important campaign and communication tools, including a searchable database of good practice examples
Asthma of Antoine the Baker
ag2r La Mondiale
A video of Antoine, a young baker, who discovers the occupational risks linked to his profession. These can be respiratory allergies linked to flour dust. The video was awarded at the International Media Festival for Prevention 2017 and aims to encourage bakery staff to adopt healthy working practices, such as nose rinsing.
Security can be - Five stories of workplace safety
Istituto Nazionale Assicurazione contro gli Infortuni sul Lavoro (INAIL: National Institute for Insurance against Accidents at Work)
News packages (A roll). A DVD containing five video documentaries showing concrete examples of good safety practices at work, made by promising young Italian film directors.
Toyota Material Handling Youtube profile
Toyota Material Handling
Youtube profile of Toyota Material Handling with many videos on new technologies and ergonomic solutions to make work safer for employees.
Austrian occupational health and safety strategy 2007-2012
Bundesministerium für Arbeit, Soziales und Konsumentenschutz, Zentral-Arbeitsinspektorat (förbundsministeriet för ekonomi och arbetsmarknad)
A brochure on Austrian national OSH strategy. Five subject areas were defined which are covered: risk assessment and hazard awareness, accident prevention, prevention of work-related and occupational diseases, instruction and advanced training and information concerning occupational safety and health.
Europlakat and City of Ljubljana
To advertise the new city bicycle rentals in Ljubljana, an outdoor advertising campaign was launched. The poster in the shape of a bicycle displayed the locations of rental places and bicycle routes.