Campaign toolkit

PowerPoint presentations

Suitable for:

All types of organisations.

What is it?

Presentations prepared in the Microsoft PowerPoint software programme. They may contain text, visuals, sounds and movies.


  • Useful and easy to produce in-house.


  • It may not have the same impact as, for example, a TV spot.

Putting the presentation together

  • The PowerPoint programme provides you with ready presentation templates, but if you have the possibility try to prepare your own template following corporate/campaign guidelines.
  • For a campaign, you should focus the presentation on its goals and messages.
  • Don’t overload the presentation with text. Maintain a balance between text and pictures.
  • Try to include some animations and visual effects to keep it fresh and engaging.
  • The shorter, the better: avoid too many slides.

How to use the presentation

  • Use your presentation during open events and upload it on your website.
  • They can be printed or presented live during a meeting or conference.