PowerPoint presentations
Suitable for:
All types of organisations.
What is it?
Presentations prepared in the Microsoft PowerPoint software programme. They may contain text, visuals, sounds and movies.
Benefits
- Useful and easy to produce in-house.
Limitations
- It may not have the same impact as, for example, a TV spot.
Putting the presentation together
- The PowerPoint programme provides you with ready presentation templates, but if you have the possibility try to prepare your own template following corporate/campaign guidelines.
- For a campaign, you should focus the presentation on its goals and messages.
- Don’t overload the presentation with text. Maintain a balance between text and pictures.
- Try to include some animations and visual effects to keep it fresh and engaging.
- The shorter, the better: avoid too many slides.
How to use the presentation
- Use your presentation during open events and upload it on your website.
- They can be printed or presented live during a meeting or conference.
