Plan your campaign
Before you develop the specific message of your campaign, and the necessary supporting arguments, you need to have a clear goal in mind.
Choosing a title
To have a chance at making an impact on the people you want to reach, your title should be as short and simple as possible and relevant to your target audience.
Selecting the audience
Knowing your target audience and age range will determine your campaign and the tools needed.
Choose which sectors or geographical area will be included
Branding your campaign
A catchy slogan, a striking logo and campaign branding can be used to grab your audience’s attention.
Reaching your audiences
Most campaigns involve several types of media, from press releases and magazine articles to posters and direct mail shots.
Define your expected results
Communication is most effective when it is related to something practical and tangible.