Campaign toolkit

Plan your campaign

Deciding objectives

Before you develop the specific message of your campaign, and the necessary supporting arguments, you need to have a clear goal in mind.

Choosing a title

To have a chance at making an impact on the people you want to reach, your title should be as short and simple as possible and relevant to your target audience.


Timing is a key factor in any campaign, in terms of both when to launch the campaign and the campaign duration.


Think carefully about the main campaign message and what you are trying to communicate through your campaign.