Campaign toolkit


Suitable for:

All types of organisations.


  • Effective training can inform and motivate your audience to change working practices and improve workplace safety.
  • Training is a useful tool to educate and inform on a specific Occupational Health & Safety topic.
  • Training is particularly helpful to educate multipliers on a particular aspect of your campaign.


  • Training is most effective in smaller groups so it is not suitable for wide audiences.
  • Professional training can also be costly.

How can it be used?

  • For example, an organisation could run training on how to prevent slips, trips and falls in the workplace.
  • The main objective is to encourage positive Occupational Health & Safety behaviour, share information and improve working practices.
  • Training can have a media element to it, but it is generally not the event’s primary purpose.

Developing the training course

  • Think carefully about the topic and how you can best inform your audience – are there any videos or resources available to help reinforce your message?
  • Some training (for example on company policy) can be carried out in-house.
  • Other training (for example, First Aid) will require the help of a qualified professional.