All types of organisations
What is it?
A press kit is an information pack you have prepared to give to journalists.
- You could use a press pack for a press conference or for any encounter you are organising that will involve the media (meetings, trade fairs and exhibitions, conferences, workshops, etc.).
- It may involve more costs if you consider preparing, for example, DVD's or USB sticks.
Items to include
The press kit should include:
- A press release.
- A background info sheet on your campaign.
- Short biographies and quotes of speakers and ambassadors of the project (if any are involved).
- A DVD or USB stick with some pictures or a video about your campaign.
- A business card of the spokesperson for the campaign.
- You can’t include all of the details of your campaign but you need to include key information to help the journalist understand the central issues:
- Always try to have hard data and facts.
- Try to include practical examples or case studies.
The information you give should be up to date, factual, accurate, comprehensive and well presented.
Packaging the press kit
- Press kits are best presented in a folder that could have your organisation’s standard branding or that could be specific to the campaign.
- You could also have an online version of a press kit on your website, perhaps placed in the media section.