Campaign toolkit

Reaching your audiences

Most campaigns involve several types of media, from press releases and magazine articles to posters and direct mail shots.

The precise mix will be determined by your target audience, as well as financial and time considerations. Possibilities include:

  • publicity leaflets, posters for use in the workplace
  • advertisements (in press, on TV, on radio or at the cinema, or posters on hoardings, bus or metro)
  • press activities — press releases, interviews, participation in TV or radio programmes
  • guides and brochures
  • newsletters
  • seminars, workshops or conferences
  • training
  • telephone advice
  • workplace visits
  • direct mail
  • exhibitions.
Reaching your audiences