Official Campaign Partners

Pirelli & C S.p.A.

Mission Statement

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. It is among the world’s major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.
Pirelli, a Pure Consumer Tyre Company, has a particular focus on the High Value tyre market and is constantly engaged in the development of innovative products created to reach the highest levels of performance, safety, noise reduction and adherence to the road surface. This is now inextricably bound to the quest for ever more sustainable solutions in every aspect of the company activities, from production processes to product development to integration with the community to the well being of people.
For this reason, to move forward through technological and social progress, the company is constantly pushing innovation in a cultured, sustainable and considerate matter.

Our campaign pledge

Since 2018, Pirelli has been using artificial intelligence, creating technologies capable of generating knowledge, predicting phenomena and supporting important decisions in a conscious way. This type of technology can analyze large amounts of data in real time.
This human-based method reduces errors and improves speed and accuracy. The creation of AI has the aim to identify key areas of risk and designing proactive measures to prevent workplace incidents and to identify site hazardous conditions and prevent undesirable events.
Pirelli wants to be an Official Partner because we are certain we will benefit from precious learning-exchange opportunities with the Agency and the other official partners.

Pier Paolo TAMMA

Pier Paolo TAMMA

Chief Digital Officer

We pursue continuous improvement for a sustainable development, promoting a healthy and safe work environment. In a world inundated with data, it's our responsibility to extract meaning, insights, and actionable steps to ensure the safety of our people. This is the future of AI applied to health and safety for manufacturing and Pirelli is at the forefront of this evolution."