Campaign toolkit

Handrail campaign visuals

Organisation: Air Liquide and akzent design

Country: Germany


The handrail campaign was embedded in a series of measures at the headquarters of Air Liquide in Frankfurt. Around 700 people work there, and employees should be made aware of the conscious use of the banister. The key visuals of the campaign were figures that are well protected with equipment (e.g. ice-hockey players, knights, football players). They stood as life-size displays in the stairwells of the corporate headquarters. Furthermore, posters, postcards, flyers and a small competition were used as accompanying measures.

"Come home safe!" poster