Why run a campaign?
If you have a safety and health message that you wish to share, launching a campaign is an effective way to ensure your voice is heard. Campaigns are useful for reaching relatively large numbers of people, often in different locations. If you’re focusing on small groups, other routes such as training, seminars, one-on-one meetings, emails and even phone calls might be more valuable, depending on the subject. A strong message and clear goals are the basis of any campaign. These help you determine who you should be speaking to (target audience) and how you can best reach them, that is, which campaign tools you should use.
A campaign can be used to: