Campaign toolkit

Shock or humour - Road safety advertisement

Organisation: AWSR (Agence Wallonne pour la Securite Routiere)

Country: Belgium


A campaign encouraging people in Belgium to drive slower. It featured two different videos about the dangers of driving too fast - one tackling the topic with humour and the other with shock. Viewers were encouraged to vote for the approach they found more convincing.

Shock or Humour - Road safety advertisement