Campaign toolkit

“Nog jong al oud op het werk” and “Encore jeune deja vieux au travail” (Still young yet already old at work) print campaign

Organisation: Ministry of Employment

Country: Belgium


As part of their campaign aimed at helping older workers to feel good at work even though they might have the feeling that they are considered too old by colleagues, the Ministry of Employment released a viral spot and a print campaign. The print campaign took the form of a series of advertisements playing on this idea. One of them is displayed below: you are still feeling young, but if you go through this gate, you feel old. This is targeted at factory workers.