One of the main objectives of the campaign is awareness raising. Many of the hazards and risks posed by dangerous substances are hardly visible because the substances cannot be seen (as in the case of gases or fine particles, for example); furthermore, many dangerous substances don’t smell and don’t cause immediate pain. Particularly in the case of these less perceptible dangers, it can be easy to fail to take action for safety and health.
During the campaign, EU-OSHA will offer short descriptions and links to a large number of audiovisual resources that have been specially designed to raise awareness. More and more short videos are freely available, and photos and posters can demonstrate risks and possible solutions in a way that makes a strong impression. As in the more heavily text-based guidance and tools, good risk assessment and practical solutions are major elements of these audiovisual materials.