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Reputation Today, Italian Media Partner, has interviewed Francesca Grosso from  INAIL (Istituto Nazionale per l'Assicurazione contro gli Infortuni sul Lavoro, Italian Focal Point) on their issue 39/2023 to discuss the activities that will develop for the new Healthy Workplaces campaign “Safe and healthy work in the digital age”, which goal is to promote prevention in increasingly technological and automated workplaces. In fact,  (AI) AI refers to systems that display intelligent behaviour by analysing their environment and taking actions – with some degree of autonomy – to achieve specific goals. AI-based systems can be purely software-based, acting in the virtual world (e.g. voice assistants, image analysis software, search engines, speech and face recognition systems) or AI can be embedded in hardware devices (e.g. advanced robots, autonomous cars, drones or Internet of things applications). ( AI refers to systems that display intelligent behaviour by analysing their environment and taking actions – with some degree of autonomy – to achieve specific goals. AI-based systems can be purely software-based, acting in the virtual world (e.g. voice assistants, image analysis software, search engines, speech and face recognition systems) or AI can be embedded in hardware devices (e.g. advanced robots, autonomous cars, drones or Internet of things applications). ), Datasets characterised by volume (large size), velocity (constantly growing), and variety (structured and unstructured form such as texts), which are often used by artificial intelligence machines. , collaborative robotics, algorithms, and digital platforms, bring both opportunities and risks for OSH.      

The main challenge is to regulate the change based on a person-centred approach, by developing shared relational value. Moreover, good practices in workplaces contribute to build corporate reputation, that is a fundamental value for organisations.

Read the interview in Italian