Gesunde Arbeit, one of the media partners of the 2023-25 Healthy Workplaces Campaign ‘Safe and healthy work in the digital age’, has taken a proactive role in promoting the campaign and advocating for workplace safety and health on national and European levels.
Using multiple communication channels, Gesunde Arbeit effectively disseminates campaign-related information to target audiences, spanning occupational safety and health (OSH) experts, representatives of employees, works councils, and other individuals interested in workplace safety, through the magazine, newsletter, social media accounts (Facebook, X and YouTube), and website sections dedicated to the campaign and its central theme of digitalisation.
A noteworthy aspect of Gesunde Arbeit’s media actions is the integration of visual content in easily digestible and dynamic formats. Most recently, we produced and released several interview videos in which experts discussed the effects of digitalisation on work, aspects of technostress, health risks related to digitalisation for employees as well as the ins and outs of the new campaign itself.
In addition to promoting the videos on social media with snippets and quotations from various experts, in this X contribution, the five priority topics of the campaign can be seen summarised via digital drawings.
As events play a crucial role in advancing the campaign, Gesunde Arbeit has actively shared significant milestones such as the official launch of the campaign, a national kick-off event in Vienna, and the annual European Week for Safety and Health intended to amplify the message of OSH throughout Europe and beyond.
Looking ahead, we plan to sustain momentum by consistently covering the campaign and digitalisation across all our media platforms as well as working in tandem with our national focal point and EU-OSHA. Indeed, the second issue of the magazine in 2024 will specifically focus on the digital transformation within workplaces, underlining the commitment to keeping Gesunde Arbeit’s readers well-informed and engaged.