Official Campaign Partners


Mission Statement

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service.

Our campaign pledge

IBM will contribute to the campaign by sharing our long-standing experience as a leader in embedding AI technology and automation at the workplace and preparing employees for the change. IBM takes a human-centred approach to deploying AI and automation at the workplace. We are committed to informing workers about deployment of AI in work processes, providing tools for upskilling, and fostering trust by making IBMers part of the transformation. We will support and promote the campaign by encouraging IBM specialists to engage, and by highlighting our contribution to the campaign topics and promoting the key message of a human-centred approach to digital technologies.



Vice President Human Resources IBM EMEA

With the right guardrails in place, AI has tremendous potential to positively transform work and improve employees’ experience. A human-centred approach to managing digital technologies and a robust governance structure for implementing AI in the workplace are at the heart of this. At IBM, we’ve encouraged all employees to participate in AI learning so that they are prepared for this change and as a company we are committed to it, by providing access to upskilling so that employees can seize the opportunities offered by digital technologies and use them at the workplace in a secure setting. We’re also convinced that transparency helps build trust. Employees in IBM are fully briefed and invited to learn about new AI models as they become available. We have a model of employee-driven innovation, encouraging IBMers to identify processes ripe for automation, to engage in the design and testing of AI tools, and to be advocates in governance processes. We look forward to sharing our long and meaningful experience throughout the campaign.