Official Campaign Partners


Mission Statement

EuroCommerce is the principal European organisation representing the retail and wholesale sector. It embraces national associations in 27 countries, sector associations and leading global players. Over a billion times a day, retailers and wholesalers distribute goods and provide an essential service to millions of business and individual customers. The sector generates 1 in 7 jobs, offering a varied career to 26 million Europeans, many of them young people. It also supports millions of further jobs throughout the supply chain, from small local suppliers to international businesses. EuroCommerce is the recognised European social partner for the retail and wholesale sector.

Our campaign pledge

EuroCommerce is committed to promoting a safe and healthy work environment in the digital era. We aim to engage with the challenges and opportunities that stem from the digital transformation, leveraging the insights and best practices of our members at national, regional, and local levels.
While retailers and wholesalers are dedicated to raising awareness on pivotal issues associated with digitalisation in the workplace, our goal is to ensure that the many impacts of this transformation are approached with conscientious consideration and collaborative efforts. In doing so, retailers and wholesalers aim to promote the well-being in the workplace, recognising that a healthy work environment is paramount to fostering innovation and the competitiveness of our companies.




Digitalisation has been and will continue to transform retail and wholesale. The opportunities that technology provides must be balanced with health and safety in the workplace. This campaign will help facilitate learning from existing best practices and innovative ideas - striking the right balance between transformation and the change it brings on the workplace.