Official Campaign Partners


Pirelli & C S.p.A.

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. It is among the world’s major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.
Pirelli, a Pure Consumer Tyre Company, has a particular focus on the High Value tyre market and is constantly engaged in the development of innovative products created to reach the highest levels of performance, safety, noise reduction and adherence to the road surface. This is now inextricably bound to the quest for ever more sustainable solutions in every aspect of the company activities, from production processes to product development to integration with the community to the well being of people.
For this reason, to move forward through technological and social progress, the company is constantly pushing innovation in a cultured, sustainable and considerate matter.

Pier Paolo TAMMA

Pier Paolo TAMMA

Chief Digital Officer

We pursue continuous improvement for a sustainable development, promoting a healthy and safe work environment. In a world inundated with data, it's our responsibility to extract meaning, insights, and actionable steps to ensure the safety of our people. This is the future of AI applied to health and safety for manufacturing and Pirelli is at the forefront of this evolution."